The data learning process. Getting there from here with learning sessions wrapped up in friendly formats.
Cosmin Nastasa is the co-founder of Data Revolt, a data-driven media agency that has managed to shift focus from the old way of doing business and adopt data driven thinking at all company levels. But where does our market stand in terms of data adoption? We had an extended talk with Cosmin. How advanced is the local media industry when it comes to working with data? There is a very popular...
A question of duopoly and alternative possibilities Silviu Toma is a passionate media and analytics professional. He takes pride in the ”best team ever” he has built over the years. Silviu’s everyday activities revolve around clients such as Orange, ING, Vodafone and Molson Coors, to name a few. Silviu works at Microanalytics, a company that offers analytics services for media and digital...
Check out the first part of our conversation here M. G: I wanted to ask you, although we’ve already got a part of the answer from you, how could a marketer become more responsible, considering the large quantity of data collected and never used, part of it being sensitive information? Claudiu: I believe a good experiment would be to take a marketer and tell them to gather 10 clients at a...
Last year, at the Re:Think:Analytics event , we had a short debate with Claudiu Murariu, the CEO and Founder of InnerTrends. We have briefly tapped into a delicate subject: the power of marketing to change behaviors, perceptions and attitudes. That short talk inspired us to take things a little bit further and go deeper into this sensible topic in order to better understand how things work...
Do you know about the art of asking questions? It seems indispensable for an analyst, before becoming himself indispensable to an organization, business, or group. Data analysis tackles our capacity to gain greater understanding, greater insight and a special talent to observe and to act upon exceptions. Jim Sterne is one of the most renowned professionals in the business of marketing and a very...
When it comes to marketing, idealization remains a thing of the past. There is a clear difference between brand values, that are ideal and build meaning, and the way a brand acts, the things it does to reach out to people and become an active part of their lives. It is high time differences worked out for each other in a very clear stated and balanced way Values are fixed, actions are flexible...
Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.