CategoryUnderstand

Data experts and their vision. We’re constantly learning from people who have the power to inspire new thoughts and actions. We ask questions, we reach out and we share the best bits and pieces of inspiring conversations.

Analytics experts sometimes come in teams. What are the best practices of mentoring an analytics team

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The choice of words is fairly interesting. Not leading, not managing, but mentoring, that is.  Mentoring a team of analytics experts can be quite a task, considering the level of complexity, changes and upgrades the field of data and analytics is subject to. The science of data and analysis is fluid, nuanced and shiftable and it needs some good criteria on which mentorship can be grounded...

Can one become indispensable with Analytics? Jim Sterne has answered this question in detail, at the Re:Think:Analytics 2020 conference

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Do you know about the art of asking questions? It seems indispensable for an analyst, before becoming himself indispensable to an organization, business, or group. Data analysis tackles our capacity to gain greater understanding, greater insight and a special talent to observe and to act upon exceptions. Jim Sterne is one of the most renowned professionals in the business of marketing and a very...

The Three Heads of Digital Analytics

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Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, teacher, speaker and startup & agency advisor with a strong interest for user privacy and the ethical use of data. You can follow and learn more about him here linkedin.com/in/shamel. A simple model to empower your analytics and orient your career. I first shared this idea a decade ago while I was...

Customer profiling. A case for data marketing

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When it comes to marketing, idealization remains a thing of the past. There is a clear difference between brand values, that are ideal and build meaning, and the way a brand acts, the things it does to reach out to people and become an active part of their lives. It is high time differences worked out for each other in a very clear stated and balanced way Values are fixed, actions are flexible...

GHEORGHIȚĂ Miruna

Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.

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