CategoryInsights

How can we make the digital media industry more data-driven?!

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Cosmin Nastasa is the co-founder of Data Revolt, a data-driven media agency that has managed to shift focus from the old way of doing business and adopt data driven thinking at all company levels. But where does our market stand in terms of data adoption? We had an extended talk with Cosmin. How advanced is the local media industry when it comes to working with data? There is a very popular...

The State of Media Marketing in the data driven market

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A question of duopoly and alternative possibilities Silviu Toma is a passionate media and analytics professional. He takes pride in the ”best team ever” he has built over the years. Silviu’s everyday activities revolve around clients such as Orange, ING, Vodafone and Molson Coors, to name a few. Silviu works at Microanalytics, a company that offers analytics services for media and digital...

Claudiu Murariu in a conversation about marketing, behaviors and data Part ii

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Check out the first part of our conversation here M. G: I wanted to ask you, although we’ve already got a part of the answer from you, how could a marketer become more responsible, considering the large quantity of data collected and never used, part of it being sensitive information?  Claudiu: I believe a good experiment would be to take a marketer and tell them to gather 10 clients at a...

Claudiu Murariu in a conversation about marketing, behaviors and data

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Last year, at the Re:Think:Analytics event , we had a short debate with Claudiu Murariu, the CEO and Founder of InnerTrends. We have briefly tapped into a delicate subject:  the power of marketing to change behaviors, perceptions and attitudes. That short talk inspired us to take things a little bit further and go deeper into this sensible topic in order to better understand how things work...

Can one become indispensable with Analytics? Jim Sterne has answered this question in detail, at the Re:Think:Analytics 2020 conference

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Do you know about the art of asking questions? It seems indispensable for an analyst, before becoming himself indispensable to an organization, business, or group. Data analysis tackles our capacity to gain greater understanding, greater insight and a special talent to observe and to act upon exceptions. Jim Sterne is one of the most renowned professionals in the business of marketing and a very...

Re:Think:Analytics 2020 was Live. Great beginnings for data & analytics forward-thinkers

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In raw data, this is how Re:Think:Analytics looks after the 1st event, on 15th of october 2020: we had 670 views, representing the number of times the video was played. With 126 peak viewers, an average watch time counted at 39:30 minutes and 26.5k total minutes watched, we call our first event a success. In terms of demographics, data shows 32,58% of visitors occupying business development...

Hello @Claudiu Murariu

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Hi there, data enthusiast! There are less than three weeks left until the first Re:Think:Analytics online event. We’re introducing you to the speakers by the book, so that you know what you’re getting into. Claudiu Murariu is one of the local data experts with extensive knowledge of data & analytics strategies and a real passion for everything data-driven. He is the initiator...

Analytics wizard – Bogdan Zaharia

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One of the analytical minds behind the Re:Think:Analytics Community is Bogdan Zaharia, the co-founder of Data Revolt Agency. With over 10 years e-commerce experience (former Head of Platforms at Fashion Days), Bogdan is also a renowned and respected speaker and trainer on Analytics, Big Data and Business Intelligence for data-driven business decisions. Working  more than a third of his life...

Take a seat at the pixel table

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We are  Re:Think:Analytics. The platform for data-driven thinkers. It will be launched through an online event on October 15, available on our website, rethinkanalytics.ro.  Two of the bright minds behind Re:Think:Analytics are Cosmin Nastasă and Silviu Toma, professionals with over 15 years of experience in the field. Silviu Toma has co-founded MicroAnalytics, a company that helps companies...

Hello @Robert Petrescu

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Hi there, data enthusiast! Say hello to Robert Petrescu. One more time with enthusiasm! Presenting Robert Petrescu, one of the speakers that will join Re:Think:Analytics on October 15 with passion, expertise and his good energy. Robert is the Analytical Consultant at Google Romania and he’s been working with data for years, gaining insight at companies such as IBM and of course, Goolge...

GHEORGHIȚĂ Miruna

Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.

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