Check out the first part of our conversation here M. G: I wanted to ask you, although we’ve already got a part of the answer from you, how could a marketer become more responsible, considering the large quantity of data collected and never used, part of it being sensitive information? Claudiu: I believe a good experiment would be to take a marketer and tell them to gather 10 clients at a...
Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, teacher, speaker and startup & agency advisor with a strong interest for user privacy and the ethical use of data. You can follow and learn more about him here linkedin.com/in/shamel. A simple model to empower your analytics and orient your career. I first shared this idea a decade ago while I was...
When it comes to marketing, idealization remains a thing of the past. There is a clear difference between brand values, that are ideal and build meaning, and the way a brand acts, the things it does to reach out to people and become an active part of their lives. It is high time differences worked out for each other in a very clear stated and balanced way Values are fixed, actions are flexible...
Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.