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Hello @Jim Sterne

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Hi there, data enthusiast! You are among the first ones to have a sneak peek of Jim Sterne, marketing & analytics expert, with 40+ years of experience in the field. Since 2000, he’s written “Social Media Metrics” and “Artificial Intelligence for Marketing” and he keeps on digging deeper into the problems, questions and opportunities that marketing has to offer. On October 15, he will be...

Customer profiling. A case for data marketing

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When it comes to marketing, idealization remains a thing of the past. There is a clear difference between brand values, that are ideal and build meaning, and the way a brand acts, the things it does to reach out to people and become an active part of their lives. It is high time differences worked out for each other in a very clear stated and balanced way Values are fixed, actions are flexible...

GHEORGHIȚĂ Miruna

Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.

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