Cosmin Nastasa is the co-founder of Data Revolt, a data-driven media agency that has managed to shift focus from the old way of doing business and adopt data driven thinking at all company levels. But where does our market stand in terms of data adoption? We had an extended talk with Cosmin. How advanced is the local media industry when it comes to working with data? There is a very popular...
A question of duopoly and alternative possibilities Silviu Toma is a passionate media and analytics professional. He takes pride in the ”best team ever” he has built over the years. Silviu’s everyday activities revolve around clients such as Orange, ING, Vodafone and Molson Coors, to name a few. Silviu works at Microanalytics, a company that offers analytics services for media and digital...
Check out the first part of our conversation here M. G: I wanted to ask you, although we’ve already got a part of the answer from you, how could a marketer become more responsible, considering the large quantity of data collected and never used, part of it being sensitive information? Claudiu: I believe a good experiment would be to take a marketer and tell them to gather 10 clients at a...
Last year, at the Re:Think:Analytics event , we had a short debate with Claudiu Murariu, the CEO and Founder of InnerTrends. We have briefly tapped into a delicate subject: the power of marketing to change behaviors, perceptions and attitudes. That short talk inspired us to take things a little bit further and go deeper into this sensible topic in order to better understand how things work...
The choice of words is fairly interesting. Not leading, not managing, but mentoring, that is. Mentoring a team of analytics experts can be quite a task, considering the level of complexity, changes and upgrades the field of data and analytics is subject to. The science of data and analysis is fluid, nuanced and shiftable and it needs some good criteria on which mentorship can be grounded...
Do you know about the art of asking questions? It seems indispensable for an analyst, before becoming himself indispensable to an organization, business, or group. Data analysis tackles our capacity to gain greater understanding, greater insight and a special talent to observe and to act upon exceptions. Jim Sterne is one of the most renowned professionals in the business of marketing and a very...
How can control and freedom work hand in hand in a Society? Technology could be an answer. Data-driven thinking, transparent policies and inclusive decisions, education and trust. We’ve learned that from Anett Numa, digital transformation adviser for e-Estonia. She has virtually visited us at the Re:Think:Analytics conference on October 15th, to share her country’s story. From where we...
In raw data, this is how Re:Think:Analytics looks after the 1st event, on 15th of october 2020: we had 670 views, representing the number of times the video was played. With 126 peak viewers, an average watch time counted at 39:30 minutes and 26.5k total minutes watched, we call our first event a success. In terms of demographics, data shows 32,58% of visitors occupying business development...
Hi there, data enthusiast! There are less than three weeks left until the first Re:Think:Analytics online event. We’re introducing you to the speakers by the book, so that you know what you’re getting into. Claudiu Murariu is one of the local data experts with extensive knowledge of data & analytics strategies and a real passion for everything data-driven. He is the initiator...
We are Re:Think:Analytics. The platform for data-driven thinkers. It will be launched through an online event on October 15, available on our website, rethinkanalytics.ro. Two of the bright minds behind Re:Think:Analytics are Cosmin Nastasă and Silviu Toma, professionals with over 15 years of experience in the field. Silviu Toma has co-founded MicroAnalytics, a company that helps companies...
Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.