Check out the first part of our conversation here M. G: I wanted to ask you, although we’ve already got a part of the answer from you, how could a marketer become more responsible, considering the large quantity of data collected and never used, part of it being sensitive information? Claudiu: I believe a good experiment would be to take a marketer and tell them to gather 10 clients at a...
Last year, at the Re:Think:Analytics event , we had a short debate with Claudiu Murariu, the CEO and Founder of InnerTrends. We have briefly tapped into a delicate subject: the power of marketing to change behaviors, perceptions and attitudes. That short talk inspired us to take things a little bit further and go deeper into this sensible topic in order to better understand how things work...
The choice of words is fairly interesting. Not leading, not managing, but mentoring, that is. Mentoring a team of analytics experts can be quite a task, considering the level of complexity, changes and upgrades the field of data and analytics is subject to. The science of data and analysis is fluid, nuanced and shiftable and it needs some good criteria on which mentorship can be grounded...
Do you know about the art of asking questions? It seems indispensable for an analyst, before becoming himself indispensable to an organization, business, or group. Data analysis tackles our capacity to gain greater understanding, greater insight and a special talent to observe and to act upon exceptions. Jim Sterne is one of the most renowned professionals in the business of marketing and a very...
Hi there, data enthusiast! There are less than three weeks left until the first Re:Think:Analytics online event. We’re introducing you to the speakers by the book, so that you know what you’re getting into. Claudiu Murariu is one of the local data experts with extensive knowledge of data & analytics strategies and a real passion for everything data-driven. He is the initiator...
One of the analytical minds behind the Re:Think:Analytics Community is Bogdan Zaharia, the co-founder of Data Revolt Agency. With over 10 years e-commerce experience (former Head of Platforms at Fashion Days), Bogdan is also a renowned and respected speaker and trainer on Analytics, Big Data and Business Intelligence for data-driven business decisions. Working more than a third of his life...
We are Re:Think:Analytics. The platform for data-driven thinkers. It will be launched through an online event on October 15, available on our website, rethinkanalytics.ro. Two of the bright minds behind Re:Think:Analytics are Cosmin Nastasă and Silviu Toma, professionals with over 15 years of experience in the field. Silviu Toma has co-founded MicroAnalytics, a company that helps companies...
Hi there, data enthusiast! Say hello to Robert Petrescu. One more time with enthusiasm! Presenting Robert Petrescu, one of the speakers that will join Re:Think:Analytics on October 15 with passion, expertise and his good energy. Robert is the Analytical Consultant at Google Romania and he’s been working with data for years, gaining insight at companies such as IBM and of course, Goolge...
Hi there, data enthusiast! You are among the first ones to have a sneak peek of Jim Sterne, marketing & analytics expert, with 40+ years of experience in the field. Since 2000, he’s written “Social Media Metrics” and “Artificial Intelligence for Marketing” and he keeps on digging deeper into the problems, questions and opportunities that marketing has to offer. On October 15, he will be...
When it comes to marketing, idealization remains a thing of the past. There is a clear difference between brand values, that are ideal and build meaning, and the way a brand acts, the things it does to reach out to people and become an active part of their lives. It is high time differences worked out for each other in a very clear stated and balanced way Values are fixed, actions are flexible...
Copywriter and content writer for almost 10 years. Brand storyteller that turns brands into both visual and narrative experiences. Event executive for Re:Think:Analytics, turning ideas into live broadcasts, for the moment.